Bringing WooHah Festival back to the Netherlands with a full campaign — from brand identity and artist reveals to web design and festival promo motion. The biggest hip-hop festival is back.
WooHah Festival — the Netherlands' biggest hip-hop and urban music festival held at Rotterdam Ahoy — needed a full digital and visual campaign to mark its highly anticipated return. The challenge: create something that matched the energy of a world-class lineup while staying true to WooHah's bold, unmistakable identity.
This project covered the full campaign scope: logo exploration, style tile, wireframes, six individual artist reveals, two poster versions, and a promo video — all unified under a system of neon, darkness, and raw energy.
Two logo directions developed for the WooHah Festival rebrand — a cyan variant for digital-first usage and a purple variant for print and merch. Both carry the explosive typography the festival is known for.
The style tile established the visual language — Lexend typeface, neon palette, and component patterns. The wireframe structured the website layout before any visual design was applied.
Six individual artist announcements — each designed with a unique visual language inspired by the artist's aesthetic. Hover to experience each reveal.
Two poster directions for the WooHah 2025 lineup announcement — Version 1 in the brand's iconic cyan palette, Version 2 in an electric purple variant.
The official promo video for the WooHah Festival return campaign — built to generate hype and drive ticket sales across social platforms.