Campaign Ad
NXL — Fitness Campaign
A sport brand identity built for ambition — bold logo system, campaign visuals, and digital design for Next Level fitness platform.
Next Level (NXL) is a Dutch fitness platform helping people go from beginner to pro. The brief was to build a brand identity that felt powerful, aspirational, and sport-native — a mark that could hold its own on both digital platforms and physical merchandise.
The project covered a full logo system with colour variants, campaign advertising, social content, and a complete sales page design — all rooted in the brand's core message: push past your limits.
Three logo concepts were developed — each with the same NXL monogram but a distinct colour story. Gold for premium, blue for dynamic, red for intensity.
The presentation showing all three logo directions side by side for client review.
Promo video produced for the NXL fitness platform — designed to drive sign-ups on social channels.
A high-impact social ad created for the NXL fitness platform — bold copy, sport photography, and a punchy gold-and-black colour palette designed to stop the scroll and drive click-through.
Drag the handle left and right to reveal the transformation — from bare wireframe skeleton to fully styled, coloured sales page. The same layout, two worlds apart.
